September 2007 - Ask Angela is a made-in-Canada automotive resource for Canadian women. Their goal is to empower women to better understand the automotive industry: buying/selling cars, car care and maintenance, lifestyle considerations, and safety. Angela and her panel of female automotive experts provide expertise and answer visitors' questions to help guide women in this traditionally male space.
Women are the primary buyers of nearly 65% of all new and used vehicles in Canada, and influence approximately 80% of all purchases. Women do care about their cars, and want to make good decisions through both the buying and ownership phases of owning a vehicle. What is important is that what women care about is often different from men - and Ask Angela was developed with those differences in mind.
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